ALL MARKETING NOTES All question and answer for marketing subject.

Entitlement philosophy – assumes that individuals who have worked another year entitled to pay increases, with little regard for performance differences
Performance philosophy – requires that compensation changes reflect individual performance differences

Differentiate between entitlement and performance:
1.    Entitlement depend on seniority basis and performance, no raises for length of service
2.    Entitlement across-the-board raises and performance, no raises for longer-service poor performers
3.    Entitlement, pay scales raised annually but performance, market-adjusted pay structures
4.    Entitlement, industry comparisons of compensation only but performance, broader industry comparison
5.    Entitlement ,”santa claus” bonuses but performance, bonuses tied to performance results