ALL MARKETING NOTES All question and answer for marketing subject.

Identifying strength and weakness-    Many workers do not always know where and how to improve .with the performance appraisal the employees will improve the performance that found lack in this process

Identifying areas for growth – performance appraisal will show the strength of employees and could help to focuses on the field that he or she has an advantage to the company. For example if the result found that the problem with a employees is lack of working knowledge in accounting prevent him/her to considered for a management job, then the manager could suggest the employees to take a accounting course.

Development Planning- performance appraisal would give an idea where the training may be beneficial for the future development to the employees.

Career planning- the result will give a clear indication to the employee about its career planning and what the step to be taken

As a primary source of information and feed back for employee- it also will help to reinforce satisfactory employee performance and to address performance defiencies.Positive reinforcement for desired behavior contribute to both individual and organizational development.