ALL MARKETING NOTES All question and answer for marketing subject.

1.Preparation and initial demands – both labor and management representatives spend much time preparing for negotiations. Employer and industry data concerning wages, benefits, working conditions, management and union rights, productivity and absenteeism are gathered.
2.Continuing negotiations – after taking in initial positions, each side attempts to determine what the other side values highly so that the best bargain can be struck.
3.Settlement and contract agreement – after reaching an initial agreement, the bargaining parties usually return to their respective constituencies to determine if the informal agreement is acceptable.
4.Bargaining impasse – regardless of the structure of the bargaining process, labor and management do not always reach agreement on the issues. If they reach an impasse, then the disputes can be taken to conciliation, mediation or arbitration.
5.Strikes and lockouts – if a deadlock cannot be resolved, then an employer may revert to a lockout-or a union may revert to a strike. During a strike, union members refuse to work in order to put pressure on an employer.