ALL MARKETING NOTES All question and answer for marketing subject.

1.Economic and Technological Changes
2.Occupational shift-Shift in jobs for manufacturing and agriculture to service industries and telecommunications. The anticipated increase in jobs is due to the rapid growth of information technology such as databases, system design and analysis, and desktop publishing while the growth in health care jobs is due to demand  of an aging population.
3.Workforce availability and quality concern - Pressures of global competition causing firms to adapt by lowering costs and increasing productivity.
4.Growth of information technology (Internet)- technology allow people to work from home, at night and weekend. Need to develop a human resource policies regarding electronic sexual harassment and appropriate internet usage
5.Globalization Of Business – many giant corporation operates from outside of their home country. All the total sales and profit gain from outside United States. Global security and terrorism-Firm around the world have to had to develop terror response and security plans.
6.Growth in Contingent Workforce
7.Increases in temporary workers, independent contractors, leased employees, and part-timers caused by:
8.Need for flexibility in staffing levels which doesn’t need to employ a huge amount of permanent employees. This method is more dependent and will increase the productivity of organization
9.Increased difficulty in firing regular employees.
10.Reduced legal liability from contract employees
11.Demographics and Diversity Issue
12.More diversity of race, gender, age, and ethnicity in the world job market. Global events since 2001 have increased employers attention to individual who are Muslim, and more awareness and accommodation for Islamic religious belief and practices have become common concern.
13.Balancing Work and Family
14.Dual-career couples where both parent is working in daily basis.
15.Single-parent households where only mom or dad only raised the children because of divorce or death of spouse.
16.Decline in the “traditional family”
17.Working mothers and family/childcare
18 .Single employee “backlash” against family-oriented programs.
19.Organizational Restructuring, Mergers, and Acquisitions
20.“Right-sizing”—eliminating of layers of management, closing facilities, merging with other organizations, and out placing workers 21. Intended results are flatter organizations, increases in productivity, quality, service and lower costs.
22. Costs are survivor mentality, loss of employee loyalty, and turnover of valuable employees.